Nonprofits Raised Over $2.8 Million On Arizona Gives DayFebruary 22, 2017
This year’s Arizona Gives Day raised a record-breaking $2.84 million for nonprofits across our state – a 38 percent increase over last year. A collaboration between the Alliance of Arizona Nonprofits and Arizona Grantmakers Forum, the program is in its fourth year and has seen significant year-over-year growth in all areas. Arizona Gives Day started in 2013 with a simple idea: igniting generosity to make Arizona a better community. And over the past four years, we’ve continued to see that generosity and the spirit of philanthropy grow in Arizona. The day shines a light on what we already know to be true – Arizona is home to some outstanding nonprofits that truly make Arizona an amazing place to work, live and play.
This year we had more than 900 nonprofits with live profile pages on arizonagives.org, and 759 of those raised money on April 5. This is up from 573 that raised money in 2015. This is exciting because we are seeing an increased interest from the nonprofit sector to participate in this online giving campaign. Within the 24-hour period, we had 21,129 donations from 16,450 unique/individual donors. The average gift per donor was $147, up 29 percent over last year, and 15 percent of donors made two or more donations.
“The hardest part about Arizona Gives Day is narrowing down which nonprofits to give to so I don’t go broke!” – Arizona Gives Day donor
One of the key outcomes we want to see from Arizona Gives Day is finding new donors for our nonprofit organizations. Our post-Gives Day survey showed that 91 percent of participating nonprofits said that Gives Day helped them raise additional money they wouldn’t have otherwise raised. Close to half of donors said it was their first time giving on Gives Day, and 35 percent said they gave to an organization they’d never given to before.
We also had an incentive prize pool worth over $175,000, and participating nonprofits had the opportunity to win cash prizes worth between $500 and $15,000 in different categories. This is a huge incentive for nonprofits to rally their donors around. One of our first-prize winners raised over $150,000 in just 24 hours by leveraging the power of collective giving that Gives Day is founded upon.
“The overall community feeling of everyone being in this together was really terrific. Such enthusiasm and gratitude from the nonprofits! Really a critical mass of energy. Great work!” – Quote from an Arizona Gives Day donor –
This amazing day was made possible due to generous support from our presenting sponsor, FirstBank, as well as a host of other amazing funders, corporate sponsors, and in-kind and community partners. We have released the date for the next Arizona Gives Day, which will be Tuesday, April 4, 2017. We hope you will join us as we look to have another record-breaking year for our incredible Arizona nonprofits!